The Rejoyce Mirror is a computational model of how an enterprise creates, loses, and recovers value.
Acme is worth $177M more than it currently captures.
The $177M — every component
You don't believe that number.
You shouldn't. Every tool ever demonstrated to you produced a confident figure, and some were wrong in ways nobody caught for a quarter. So take nothing below on trust. Take it apart.
Where the $678M comes from
Each line is either a declared input or a value recomputed from the lines beneath it. Open any rung.
Enterprise value — the chain, top to bottom
Established. Derived values are recomputed from declared inputs rather than independently authored. Change an input and every line above it moves — there is no cached figure to go stale.
Why it should trade higher, and what is stopping it
Acme's peers trade between 4.20× and 9.40× revenue. Where a company sits in that range is an execution question — so four dimensions of capability are scored, and the multiple is positioned from them.
Execution capability — scored, normalised, weighted
The 52-point spread hiding inside one margin
One line runs at 40%, another at 92%. How you combine them decides whether the company figure is right.
Revenue, cost and margin by product line
One company. Three views. They cannot disagree.
Business unit, product and segment are not three reports — they are three projections of the same cells.
Acme revenue · business unit × product × segment · $M
Remove three inputs and watch what doesn't break
What the evidence established
Nothing on this page became true because we asserted it. Seven claims, each demonstrated above.